Here is new twist alternative to the Apple iwatch, Monte Blanc introduced a revolutionary strap to attach to your luxury watch, as most people with a luxury Swiss watch wont want to remove the watch off the wrist and replace with a iwatch. This seems to be there solution place the strap on the head of your Rolex and you get most functions via bluetooth to the strap seems a good idea checkout the full article below:
http://www.gizmag.com/montblanc-timewalker-urban-speed/35442/