The top 5 watches from Basel 2018 featured in a short video by Time & Tide showcase the best new editions by Rolex. One model that caused chaos among Rolex dealers worldwide was the GMT Master II "Pepsi." On Wednesday, March 21st, following posts on Instagram and an update on the Rolex website with the new models, many—including myself—rushed to call their nearest authorized Rolex dealer. Unfortunately, it seems that Rolex is taking a different approach these days.
Rolex authorized dealers (ADs) now appear to favor existing customers. If you have purchased several watches in the past, they might place you on a waiting list for new releases, as many sports steel models are currently sold out. The only pieces available for immediate purchase are those that are less sought after, such as the Explorer I, Explorer II, Air-King, and Yacht-Master.
Rolex is willing to welcome new customers for the other items in the shop. Enjoy the video, but don’t expect to get one of those popular models!